Bloom

Bloom Nutrition began when co-founder, Mari Llewellyn, began posting about her 90lb weight loss journey on Instagram in 2017. Her story quickly spread around the internet, bringing thousands (now millions) of women to her page. Fitness helped Mari bloom into her best self, and she was inspired to help other women do the same. Stylized ingredient illustrations add modernity and charm, while creating an ownable look that easily extends into digital channels. A cleaned-up communication hierarchy brings focus to each SKU’s unique benefit, making it simple for newcomers to shop in what can be an overwhelming category.

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